The company was started 1990 by Clare Andrew and grew from a small jewellery business in Southampton offering a
range of affordable silver/semi-precious stone and costume jewellery, along
with a selection of scarves and fashion accessories.
This
strong colour blocking system became essential’s unique selling point and the
company survived the recession of the early 90’s; growing into an eight-store
business with stores opening in Guildford, Bournemouth and around Southern
England and Cardiff.
Currently,
Essential operates both online and in-store. In-store,
the high level of customer service along with the attention to tidiness and
organisation creates a friendly and inviting shopping experience, which the
business initially grew from, thus establishing a strong loyal customer
base. Essential online offers ease of navigation through a wide variety of jewellery and accessories that are also displayed in-store.
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